Using Facebook for your business
With in the hair and beauty industry it seems that a high number of professionals rely on Instagram for running their business and are missing huge potential by not using their Facebook business page. Don’t get me wrong Instagram is great for showcasing your work and building a following however Facebook is were you can really connect with your target audience. Facebook currently has over 2 billion active users per month and 1 billion users daily world wide! Can you believe that Instagram only has 800 Million monthly users, Yep, considerably lower than Facebook. So we are going to give you the run down on how to build your Facebook up so that it works for your business.
Invite friends to like your page
When you sign up to a Facebook business page it gives you the option to invite all your friends from your personal Facebook to like your page. It gives you this option to send the invitation as a notification or via inboxes with a personal message. I suggest sending invitations via inbox as your friends are more likely to respond to the invitation in a inbox than notification as they will get plenty of notifications per day. You can also share your Facebook business page onto your personal page with a short message such as ‘please would all my friends and family like and share my page, liking my page helps build my presence for potential new clients to see my page and allows you to see my work and what’s on offer’.
Fill in your profile completely
Make sure all the required fields are filled in with plenty of information. People want to see pages with information about yourself and your business to feel connected with a real person.
Friends on Facebook will like and share your content if they don’t feel they are being pitched all the time. They don’t constantly want to see pictures with prices under stating you have limited availability as they wont be interested. The ratio of selling on Facebook is 90% giving great content with no intention of receiving anything and 10% trying to gain clientele from your posts. I would also suggest trying to post content that friends can interact with such as funny meme’s and quotes that you can say ‘tag a friend who can relate’, ‘share if you agree’ or ‘which one of these pictures is your favourite’. Friends are on Facebook to be social so give them things to socialise with. Tips and tricks are also good content to give as followers will want to come back to see more.
Competitions are a great way to build your pages likes. Offer something from your services as a prize for people liking, sharing and tagging friends. This ensures that the audience you attract with your competition are interested in your business. For example if you run a beauty business you don’t want to offer a IPad as a prize people will enter just for the prize and have no future interest in your business.
Facebook holds the most data on social networks and you can really narrow down your target audience on your advertisements. You can determine the area you want to cover, the age group you want to attract, the interests the people have who see your ad and so much more. When running ad’s check your analytics and check your audience that are already engaging with your content and target around them as in, age, location, male/female ECT. You can also choose to publish your Facebook ads onto Instagram.
Ask your clients after every service if they would leave a review on your profile. If clients don’t leave reviews offer a small incentive in order to build your reviews up. In this day and age people like to see reviews from people who have trialled and tested your services as it gives them confidence.
Here you have some information on how to use Facebook business page to your full potential and hopefully you will all implement these strategies.
You should always have business listings on anything that can add to the growth of your business. We suggest;
- Facebook- Billions of users
- Instagram- Great for sharing pictures and videos
- Yell- In partnership with google
- Google- Biggest search engine on the internet
- The Individualist- A directory specified for the business you run.
Thank you for reading our blog on Facebook business pages. (These strategies can be used for any industry)
If you have any questions or would like further advice or help with your business page please do drop us comments below. We would love to hear from our readers.