Setting up a hair or beauty business self employed
I think when people think about going self employed the first thing that crosses their mind is having the income to keep the house stable. For many years I told myself I couldn’t be self employed due to having kids to feed, a house to run, bills to pay and guess what I continued to work for people and always grew to hate were I was working. Don’t get me wrong I was always grateful I had a job but I could never seem to get complete work satisfaction even though I loved my career. I was lucky enough to have a partner that secured the ‘stable income’ for our house whilst I set up a freelance business.
Although business was slow in the beginning I couldn’t help but think this doesn’t feel right! Not needing to be up and out at a certain time, working a appointment demand basis and being able to complete school runs, attend school plays, travel and have time to myself, surly this was too good to be true! Every month when my bills was due I was lucky enough to have half of everything to give my partner and I glowed with pride when doing so. My mind-set was that as long as I earned whatever I would have earned working for someone I was alright because I still had my stability. When it came to the point that I was earning more each week, I mean sometimes earning my old full weeks wage in one day I realised that freelancing is my only option now! I now run a self employed business with a steady client-base and enjoy all the perks of doing so!
Once you are completely set in your mind that you are going to start self employed and you are going to work hard to make sure you will bring in a liveable income everyday is only when things will start to change. If you are at this point in your life then continue to read.
Create your brand
When creating a business its crucial that you create a brand around that. Think of a name and maybe a slogan that represents what you do. You also want the brand to represent yourself.
For example I am a freelance hairdresser so my brand is: ‘Niela’s Mobile Hair Services’ I tag this on all my social media posts and also tagline ‘hair by Niela’ and ‘hair at home’ This allows followers to know what my business is and how it is ran.
Make sure your brand is one that can grow with your future aspirations as you don’t want to be changing your brand or business name every time you add to the growth of your business.
Register with HMRC
So when you have your brand set out and a plan of action written up you want to register as self employed for tax and national insurance purposes. This is really important as if you are running a ‘side’ business and posting all over social media the chances of you getting caught are very high. Do not risk it!
When you register as self employed you must earn £11,500 before you start paying tax on your income and with all the expenses that comes with running and setting up freelance your earnings soon get reinvested.
Insurance is a must for any business that offers services to the general public but even more so for the hair and beauty professionals! We use chemicals on a daily basis weather it be on the hair, eyebrows, face and anything at any given time could go wrong! Insurance not only protects you and your business but it protects your client and gives them reassurance that you are professional and take your career very seriously. It really isn’t much to insure a freelance business its around £60 for the year which protects you against alot!! Check out salon gold for insurance their prices are great and cover everything.
Social media is so powerful when setting up your own business. Create business pages on the social media platforms you are familiar with and get to adding all your contacts onto there. This is a FREE advertising tool and if you use it correctly it should bring you in clients. I use FB and Instagram for my hair business which has worked really well for me. Some people like linked in, twitter and YouTube too. I stick to what I know!
Invite all friends and family to like your page and ask them to share it. Fb competitions are great to get people engaged with your page and to build up popularity. Give away a treatment for free in exchange for a ‘like, share and tag of a friend’ if your prize is worth it a lot of people will get involved and you have the chance to go viral depending on what’s on offer. I would always do it targeted though as you cant run a mobile business and give away a iPad as that doesn’t tie with what you do so maybe a set of straighteners or a service you provide. There’s no point getting irrelevant likes from people who have no interest in your business but the prize.
Flyers and business cards
Although going around and posting flyer’s is very old school due to the internet and how everything is online it is still an effective marketing strategy. Flyer’s will only bring you in around 2% of business but its putting the thought of someone using your company into their heads as soon as they pick up the flyer and have a quick look. Yes 98% of flyers may be binned but the 2% that is pinned to the refrigerator will more than likely become a regular user of your business.
Word of mouth and loyalty schemes
You want your clients to be talking about your business and advising friends and family to use your business. This is one of the best forms of advertising there is so reward your clients for their loyalty and make sure the service they receive is always done to a high standard and give them something to talk about! If your clients are ever not happy with the service do everything in your power to turn that positive as you don’t want someone slandering your business! Bad news travels fast and id rather they was speaking highly of me and my business.
This may be your business but remember who ever books you is employing you for that service! Show up on time, smartly dressed and enthusiastic about the task at hand. Your energy is infectious so if you go and can’t really be bothered the client will pick up on that and the chances are they wont be happy. But if you are positive and get on with it the chances are you will have a great appointment and both be very happy with the end result. Where’s possible don’t reschedule appointments unless its a MUST! Stick to appointment times and dates and your client base will grow! Always ask your clients at the end of the appointment if they want to rebook as this will build up future appointments and re occurring business.
These are the main things I would say you need to run a successful hair or beauty business. The rest of the progress comes from you as a person and how successful you want to be. Always stay positive when the business looks quiet and always remain grateful when the business is doing amazing and your venture will succeed to the limit you want it to. Remember success isn’t defined by how much you earn or material things but by your levels of happiness and joy. Don’t settle for anything that doesn’t set your soul on fire every single day and makes you want to jump out of bed with enthusiasm!
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