I think when people think about going self-employed the first thing that crosses their mind is having the income to keep the house stable. For many years I told myself I couldn’t be self-employed due to having kids to feed, a house to run, bills to pay and guess what I continued to work for people and always grew to hate were I was working. Don’t get me wrong I was always grateful I had a job but I could never seem to get complete work satisfaction even though I loved my career. I was lucky enough to have a partner that secured the ‘stable income’ for our house whilst I set up a freelance business.
Although business was slow in the beginning I couldn’t help but think this doesn’t feel right! I did not need to be out at a certain time, working an appointment demand basis and being able to complete school runs, attend school plays, travel and have time to myself, surly this was too good to be true! Every month when my bills was due I was lucky enough to have half of everything to give my partner and I glowed with pride when doing so. My mind-set was that as long as I earned whatever I would have earned working for someone I was alright because I still had my stability. When it came to the point that I was earning more each week, I mean sometimes earning my old full weeks wage in one day I realised that freelancing is my only option now! I now run a self-employed business with a steady client-base and enjoy all the perks of doing so!
Once you are completely set in your mind that you are going to start self-employed and you are going to work hard to make sure you will bring in a livable income everyday is only when things will start to change. If you are at this point in your life then continue to read.
Create your brand
When creating a business its crucial that you create a brand around that. Think of a name and maybe a slogan that represents what you do. You also want the brand to represent yourself.
For example I am a freelance hairdresser so my brand is: ‘Niela’s Mobile Hair Services’ I tag this on all my social media posts and tagline ‘hair by Niela’ and ‘hair at home’ This allows followers to know what my business is and how it is ran.
Make sure your brand is one that can grow with your future aspirations as you don’t want to change your brand or business name every time you add to the growth of your business.
Register with HMRC
So when you have your brand set out and a plan of action written up you want to register as self-employed for tax and national insurance purposes. This is really important as if you are running a ‘side’ business and posting all over social media the chances of you getting caught are very high. Do not risk it!
When you register as self-employed you must earn £11,500 before you start paying tax on your income and with all the expenses that comes with running and setting up freelance your earnings soon get reinvested.
Insurance is a must for any business that offers services to the public but even more so for the hair and beauty professionals! We use chemicals on a daily basis whether it be on the hair, eyebrows, face and anything at any given time could go wrong! Insurance not only protects you and your business but it protects your client and gives them reassurance that you are professional and take your career very seriously. It really isn’t much to insure a freelance business it’s around £60 for the year which protects you against a lot!! Check out salon gold for insurance their prices are great and cover everything.
Social media is so powerful when setting up your own business. Create business pages on the social media platforms you are familiar with and get to adding all your contacts on there. This is a FREE advertising tool and if you use it correctly it should bring you in clients. I use FB and Instagram for my hair business which has worked really well for me. Some people like linked in, twitter and YouTube too. I stick to what I know!
Invite all friends and family to like your page and ask them to share it. Fb competitions are great to get people engaged with your page and to build up popularity. Give away a treatment for free in exchange for a ‘like, share and tag of a friend’ if your prize is worth it a lot of people will get involved and you could to go viral depending on what’s on offer. I would always do it targeted though as you can’t run a mobile business and give away a iPad as that doesn’t tie with what you do so maybe a set of straighteners or a service you offer. There’s no point getting irrelevant likes from people who have no interest in your business but the prize.
Flyers and business cards
Although going around and posting flyer’s is very old school due to the internet and how everything is online it is still an effective marketing strategy. Flyer’s will only bring you in around 2% of business but it’s putting the thought of someone using your company into their heads as soon as they pick up the flyer and have a quick look. Yes 98% of flyers could be thrown away but the 2% that are kept on the refrigerator will more than likely become a regular user of your business.
Word of mouth and loyalty schemes
You want your clients to talk about your business and advising friends and family to use your business. This is one of the best forms of advertising there is so reward your clients for their loyalty and make sure the service they receive is always done to a high standard and give them something to talk about! If your clients are ever not happy with the service do everything in your power to turn that positive as you don’t want someone slandering your business! Bad news travels fast and id rather they was speaking highly of me and my business.
This is your business but remember who ever books you is employing you for that service! Show up on time, smartly dressed and enthusiastic about the task at hand. Your energy is infectious so if you go and can’t really be bothered the client will pick up on that and the chances are they wont be happy. But if you are positive and get on with it the chances are you will have a great appointment and both be very happy with the result. Where’s possible don’t reschedule appointments unless it’s a MUST! Stick to appointment times and dates and your client base will grow! Always ask your clients at the end of the appointment if they want to book again as this will build up future appointments and re occurring business.
These are the main things I would say you need to run a successful hair or beauty business. The rest of the progress comes from you as a person and how much success you would like. Always stay positive when the business looks quiet and always stay grateful when the business is doing amazing and your venture will succeed to the limit you want it to. Remember success isn’t defined by how much you earn or material things but by your levels of happiness and joy. Don’t settle for anything that doesn’t set your soul on fire every single day and makes you want to jump out of bed with enthusiasm!
Thank you for reading my blog! If you are a professional sign up for a great profile on THE INDIVIDUALIST LTD! Sign up for free as a customer.
How The Individualist can help the hair and beauty professionals who are self employed as well as the clients
Its a well known fact that a lot of hair and beauty professionals are seeing the benefits of setting up their own little business offering their services freelance, from home and renting space with in salons. With so many ready to start out their career self-employed it is critical that the correct platforms are in place to help these professionals build an online reputation.
The Individualist was made for that specific purpose. We want to give the professionals a reliable platform to register their business and be able to revolutionize the way they move forward. The Individualist lists the freelancers as well as the people running home salons this opens up to the clients wanting the personal one to one service either in their home or if they would like to visit the professional, in their home salon. The Individualist allows professionals to create a profile, enable the client to get to know them by writing up about themselves and their business, showcase their work, integrate all social media links, apply for jobs posted on to our site, make use of our online booking system, receive payments or deposits and send clients thorough invoices. All bookings are saved onto professionals profiles as well as the invoices that have been generated which makes book keeping really simple when it comes to the end of the tax year. A professionals profile gives the clients reassurance when booking that the client is qualified and insured as all their personal documents can be found via their profile and also the profiles will allow clients to leave reviews on the services they have received. Uploading documents is at the professionals personal preference but we highly advise this.
How this will help your business
Booking made simple: Making use of all the features your profile provides, you will be able to cut out a lot of the back and forth messaging that comes with booking in a client. The client can simply search your profile, pick a service, time and pay for the appointment or secure with a deposit. Less time going back and forth via message or email allows you to take on more appointments.
Send your client invoices: The invoice feature is great as this allows you to ditch the receipt book and send the bill through your profile. You can add discounts and tax to your bill. You can select multiple services at once and the invoice generates the bill for you. So if numbers aren’t your strong point the system will do it all for you. This also cuts out having to tell a client they need to pay or discussing prices face to face. All instructions are clear on your profile.
Grow your business: The individualist helps you build your online reputation by allowing you to showcase your certificates and insurance as well as all your trusted reviews from clients who have previously used you. Reviews have a big impact on how a potential client views your business. The more good reviews you have the more likely your business will be top choice.
Brand exposure: With constant advertising of The Individualist it automatically gives the businesses listed on our website exposure of their brand. It allows people who may not follow their social media accounts a chance to see their work and potentially book.
Multiple locations: If you cover a wide area of the UK you can add all the areas you cover on to your profile. This is great as you may not want to just be found by people in your city and with multiple location this is easier! Not only that but if you are traveling to a city and have a long stay there and would like work you can simply add that postcode to your profile and be found by people searching the website for that area.
Email notifications: Emailing is automatically set up for when a client uses your profile. Yourself and the client will receive notification of new bookings, invoices generated, payments due/made and reminders of their appointments. This makes it easier for your client to remember the appointment and have all the relevant details to hand. This will make your bookings easier as you personally will not have to remind the client anything as they will receive it all via their profile.
Specifically for the hair and beauty professionals: The individualist is providing a community of professionals all on one platform which makes it easier for clients who want to find professionals and not only that you can have full reassurance that clients searching The Individualist want the services the professionals listed provide.
This is only the beginning of what The Individualist can do for your business.
Why clients should use The Individualist:
The Individualist is providing clients all over the UK with a trusted website that you can find hair and beauty professionals on. It allows you to have ease over who is providing your service. Not only will you get to know a bit about the professional you will see an image of them so you know who to expect when you decide to make the booking. You will have a feel for the type of person they are after reading about them and their business. Also you are able to read reviews from other clients who have used their services. The Individualist lists the self employed of the industry so it will be easier to book convenience appointments including out of hours and at locations of your choice. We have listed a few key features of the clients profiles;
Booking appointments: Appointments available to book at your finger tips. After a browse of the profiles you can book appointments through your profile. Select a service, pick a time and date and book! Its that easy!
Secure payments: Making payments for services via The Individualist is convenient not only for the client but the professional. The Individualist does not hold any of your bank details as this is all done through the trusted company STRIPE.
Receive and store invoices: Receive all your bills through your profile as well as pay them. This allows you to know whose services you have used and have a secure bill for future reference if needed.
Convenience appointments: Whether it be at home, the office a hotel or traveling city to city The Individualist can give you a professional to fulfil any hair or beauty needs. No matter were you are whether you want early in the morning or late on an evening be reassured that one of the professionals listed will be able to honour an appointment.
Post your job: If you are a client or a company looking for hair or beauty professionals you are able to go to your profile and post a job to our site! This is a great feature as if you simply don’t have the time to search and have time to wait for a response you can pop your job up for professionals to find you. This will let know professionals who cover that area and will allow them to get in touch with you. We think this feature is good for clients and events managers such as wedding planners, Party planners, Bridal parties. video and photo shoots.
Please let us know what you think. If you have any questions that we can answer just drop them into the comments and we will reply ASAP!
Everyone wants to be able to style their hair with out the use of heat. Its no secret that heat can damage hair and can be crucial to already damaged hair. Cutting heat out of your daily hair regime will help you to keep the condition better for longer!
So I bet your all thinking how will I get curls with out the use of heat so I am going to give you 5 great heatless methods that can be used on all hair types to create different curls.
1. Lets take it back, wayyy back! No just kidding but if we go back to the days when straighteners and curlers was not around people used to use a method called RAGGING. You would cut up a old towel or piece of clothing into strips of material. Dampened hair would be sectioned and starting from the bottom of each section start to curl the rag up towards the scalp and tie at the top. Repeat this until all the hair is in rags. Leave to dry for a little while, I would say around a hour. Gently unravel your rags and you should be left with beautiful spiral curls! Pull the curls out slightly to give a softer feel and finish with some hair spray for hold.
2. Another great way to create curly hair is to use the old style BENDY ROLLERS! Again this method is really simple and very effective! To create a softer look section your hair into around 8 sections, 2 at the bottom or your nape, 4 in the middle section and 2 on top of your head. Dampen each section before getting your bendy roller and starting from the bottom roll it up your hair to your scalp and twist the roller to secure. Continue to do this until all your hair is in rollers. Be sure to leave them to dry enough and then test 1 to make sure its curly enough. When you are happy with the result take them all down and apply a spritz of hairspray. Never leave them on for ages as this could result in very tight short curls! Trust me my sister tried sleeping in them over night and in the morning her hair which is usually to the bottom of her back was so tightly curled it just sat at her ears!! This method will leave you with beautifully controlled curls.
3. If you have a shorter bob style hair and you are wanting a soft loose curl with volume always opt for the VELCROW ROLLERS! I absolutely love the effect these have on your hair. So to create a volumizing soft look, wash your hair and towel dry apply a small amount of mouse or setting spray into your hair for hold. Allow your hair to dry to at least 70-80%. Section your hair in to small sections. From the bottom of your hair roll the Velcro roller up to your scalp and it should just sit nicely providing the stick is still in tact. Repeat this method all the way up your head. I always suggest when you get to the top and sides do your parting section back wards to create lift and your sides downward. Leave these to dry as long as you like but be sure their completely dry before taking them out. Once their all out control your hair by running your fingers through to get it into the shape you desire and add a spritz of hairspray to hold!
4. Everyone knows that if you want effortless waves the best way to create them with out heat is to BRAID your hair. This method always has a better effect when you do it the night before. So before bed wash your hair and towel dry. Give it a good comb to ensure all knots are out before sectioning. For a looser curl section your hair into 2 straight down the middle and do a scalp plait on both sides, secure with elastic bands and sleep on it. If you want more of a tighter wave then section your hair in to 4 equal sections, straight down the middle of your head and straight down the middle of both sections. Apply 4 scalp plaits and secure. In the morning when you wake up your hair should be completely dry. After getting ready take out your hair very gently to make sure you don’t end up in a frizzy mess! Give your head a little shake to separate all the hair from the sectioning, add a little hairspray and you will be good to go!
5. My last method to create curls without the use of heat is to use TOP KNOTS AKA BANTU KNOTS. This way is pretty simple to do. So again with dampened hair section your hair in to 8 sections or 4 depending on how tight you want your curls. Get your first section and twist the hair tightly and then wrap it up into a bump. Secure with a bobby pin or a bobble. Continue to do this to all your sections. When your hair is dry untwist all the sections and give your head a good shake. This should create beautiful big hair with plenty of curl.
I hope you all learnt new ways of curling your hair with out using heat. Give the methods a try and leave some feedback to let us know how you got on.
(All photos used are from google images & Pinterest)
Experimenting with eye make-up can be quiet daunting we have listed 30 make-up tips to help you become more confident when going for bold eye make-up looks.
1. If you struggle to apply eyeliner using pots of gel with out using too much product and ending up in a mess, simply pop some of the product on to the back of your hands and apply it to your eye using a thin liner brush.
2. When you want your eyes to stand out its always better to have your eyes bright white. Use Sparkle brightening eye drops. Simply open your eye wide with your head tilted back and as your drop the drops into your eye take a deep breath in through your nose this will stop your eyes from watering.
3. Use a white or flesh coloured eye liner on your water line to make your eyes seem bigger!
4. Highlight the inside of your eye to brighten up your whole face.
5. Apply concealer to your dark circles after applying your foundation and not before to make them blend better.
6. If you want a soft smokey eye trade your black and greys for nudes and browns.
7. To make your eye colour stand out apply black liner all around the eye, including the water line and smudge it out to create a soft look.
8. Use an eye primer when applying eye makeup for a longer lasting look.
9. Instead of sweeping eye product on, pat it on with your brush for a more pigmented look.
10. To get a classic smokey eye use shimmering tones with plenty of black and blend blend blend!
12. If you have blue eyes use a peachy colour all over your eyelids and underneath to really make them pop out.
13. Change your mascara every three months. When it comes to your eyes its better to be safe than sorry.
14. If you have red hair use neutral shades on the eyes so they don’t compete with the hair.
15. Beware of brown eye shadows with red undertones as they can make you look tired or worse hungover!
16. If you struggle with applying eyeliner in a straight line, draw small dashes across the lid line and then smudge it together with a Q-tip.
17. When you have occasional make up on that is quiet heavy always carry a spare Q-tip in your bag to clean off any excess that my smudge or run during the day/night.
18. For a daytime cat eye look, start at the inside of your eye and drag the liquid liner all the way across the eyelid. When you get to the outer corner take your eyeliner up and out to create a wing but never too much as this will look way too dramatic!
20. If you struggle using liquid liner, start with a pencil and draw a faint cat eye and then trace it with your liquid liner.
21. Don’t be afraid to go dramatic with eyeshadow and extend it above the crease of your eye. Instead of going intensely dark try warmer tones.
22. Rub an ice-cube over puffy eyes in the morning to reduce swelling!
23. To create unique looks dab a brightly coloured cream to the inner corners of your eye.
24. Number 1 rule when going for a dark smokey eye, keep the rest of your face soft and neutral.
25. Use a lash primer before applying mascara.
26. When applying mascara its always so much more difficult to make your bottom lashes look luscious without getting mascara under your eyes and looking like a panda! Use a smaller mascara brush to get them bottom lashes and your small inner corner lashes.
27. One layer of mascara will never do! Wait for your first layer to dry and apply another until your happy that your lashes look full and long. Make sure your using a mascara that doesn’t clump!
28. False eyelashes always make your eye make-up stand out and your eyes seem bigger. When applying false eyelashes; Measure your lash against your eye, cut off any excess. Apply a small layer of glue to the lashes and let it set for a minute or so until the glue goes tacky. Take a pair of tweezer and grip your eyelash, Apply the middle first and then use the end of your tweezers to pat down the false eyelash in place.
29. If you wear glasses go for a lengthening mascara and not a volumizing mascara as against the lenses it can look quiet clumpy.
30. When using a lash curler start at the base and clamp down and continue to move down your lashes until you get to the ends of your lashes.
(All images used are from google images & pinterest)