British summer has arrived! Yay! Not only does this make us feel more motivated and positive, it helps us produce some great sun inspired hair and beauty work! All we see is beautiful bold colours taking over! With holiday season in full swing and festivals popping up all over there’s no wonder there’s so much courageous colours added to our day!
Studies show that colours spark emotions in us so when we are seeing these bright summery pictures we are feeling uplifted and happy instantly.
We choose to showcase professionals that produce great work because The Individualist is here to promote hair and beauty professionals who are self employed. Seeing there work on Instagram makes us feel inspired and motivated to build this platform up with the most amazing talent the hair and beauty industry has to offer! Not only to put the self employed on the map but to help expand businesses to a wider audience and support the new comers.
Keep pushing your brand and posting your content. Everything is timing and you are all on the path to success!
Here’s some pictures that give us summer vibes! Be sure to check them out on Instagram.
Nothing says festival like bright colours, popping highlighter, glitter and face gems!
Glasgow based MUA Vhairi is only 20 years old! With skills like this you are going far!
Leyland based Makeup artist is creating amazing work and offers master classes to share her passion with other enthusiasts.
Aberdeen based makeup artist Victoria jane has some serious talent! You have to see her Instagram to understand the level!
East London based Marium is trained at Plouise makeup academy. Such a sweet subtle look here.
Bold Hair statements
We can all go bright and bold with makeup because it washes off but who dares to go bright with their hairstyles!
Leeds based Ebony is a pro at what she does. These Ombre green braids on her client says it all!
Manchester based Philomena is literally creating fire with this orange balayage.
Nails that catch the eye!
Audenshaw based Amy creating multi skilled nails and we are loving the colour combo!
Manchester based Kimberly always creates exceptional work. Yellow seems to be the in colour this season.
Liverpool & Preston based Jade is always showing support for our brand with the tags! We have to show her work love! Amazing nail skills.
These multicoloured nails caught our eye by Dublin based Lauren. The talent is just incredible.
We hope that this gives you inspiration to be bold through out summer with your hair and beauty!
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This blog is for the beauty trends that have been taking the industry by storm since 2017. Today we are going to be discussing the difference between having a lash lift done and having semi permanent eyelash extensions applied. As we all know a lot of females are opting for these beauty treatments to save time and effort when applying makeup. Everyone knows that the eyes are the main feature of the face and if your eyelashes stand out you feel fab with or without makeup!
Many eyelash technicians offer both of these services and prices depend upon what city you are in down to the salon or technician that carries out the service. Both of these do require a patch test to ensure there are no allergies to the products used. With any beauty treatment a patch test should ALWAYS be carried out. Technicians should also hold full insurance when carrying out these services for the safety of the client and also the safety of their business and reputation. These are the things clients should be looking for when booking in for any eye treatments and these will determine how professional your technician/salon really is. Safety first people!
( pic by: www.instagram.com/_lashes_by_zoe )
What are eyelash extensions?
Eyelash extensions add length, volume and curl to your natural lashes. They are applied 1 false eyelash to 1 natural lash using semi permanent eyelash glue (classic lashes ). This glue is very strong and bonds the lashes together. There are different types of eyelashes available, the most popular ones are silk, mink and synthetic lashes. There are also different sets available such as classic, hybrid, Russian, 2d, 3d, 4d and so on. You can choose the thickness and length you would like and your technician should be able to tell you what will work best for your lashes for the desired look.
How long does it take to apply eyelash extensions?
Eyelash extensions take anything from one hour and a half to three hours depending on the eyelash technicians experience with applying lashes. This treatment is very precise and should not be rushed. If you book eyelash extensions and they are done with in 20-30 minutes be alarmed!
How long do eyelash extensions last?
Eyelash extensions shed with your natural eyelashes. Our eyelash cycle is the same as our hair on our head, our eyelashes must shed in order for new ones to grow. Ultimately they should be lasting around 4 weeks, with in 2-3 weeks you will start to see gaps in the lashes which is when a maintenance on your lashes should be done.
Maintenance is to fill in the gaps of your lashes or to have your lashes removed. You should never try and pull your lashes off as the glue is super strong and will pull out your natural lash resulting in permanent gaps. Most technicians state maintenance should be done 2-3 weeks. As long as you still have 50% of your lashes still on your maintenance appointment you will be charged maintenance fee where as if you go with 20% lashes you will defo be charged full price.
Cost depends on the city you live in and your technician. Semi permanent eyelashes can cost anything from £40-£80 depending on desired look.
You can not get your lashes wet for 24 hours to allow the glue to set fully. No oily products around the eyes.
(pic by: www.instagram.com/intriguingbeautybykirsty )
What is Lash Lift?
Lash lift is a semi permanent enhancement of your natural lashes. It is to add length and curl to your lashes giving you a more fresh and awake look. There is no use of glue or extensions! Lash lift is a keratin perm just like the one we would have on our hair but instead of the rollers, silicone pads are used. The lashes are permed and tinted to make them stand out.
How long does it take for a lash lift?
Lash lift takes around 45 minutes to 1 hour.
How long does Lash lift Last?
Lash lift lasts 6-8 weeks which is when your eyelashes will start to drop and go back to their natural state or shed.
Lash lift is lower maintenance to eyelash extensions as maintenance is not required every 2-3 weeks to keep them looking good, instead you would have the procedure done again when your lashes drop.
Again this depends upon the city you are in the technician or salon you go to. Lash lift tends to be cheaper than eyelash extensions. This can cost anything from £25-£50.
Just like semi permanent eyelashes you can not get your lashes wet with in 24 hours!
So here you have the difference between semi permanent eyelashes and lash lift, Both are safe to have done and should be carried out with care. Aftercare should be taken serious to keep your lashes for longer. Let us know in the comments below which one you prefer to have done!
I remember when people used to look down their noses at hair and beauty professionals. The industry was never taken serious as a career and was the industry you entered as someone who didn’t really do too well in high school or as a college drop out! People was so quick to judge and say that you will never make it as a hairdresser or makeup isn’t a career. Well lets just have a little laugh at them small minded people.
All we see now is hair and beauty professionals building a well known reputation and a brand to be proud of. So many teenagers know that starting a career in hair, beauty or makeup will be far more successful than slogging 6 years at uni studying law unhappy to probably never get a job as a lawyer and end up in a call centre hating life. The hair and beauty industry is growing rapidly and it is probably one of the most lucrative industries to be in worth billions.
With the likes of social media especially Instagram for this industry its never been easier to start building your following which can lead to an amazing career. There are so many people out their who started to showcase their work, then offer 1-2-1’s and before you know it they are fully booked with learners eager to learn their tricks of the trade and are travelling the world offering master classes. This leads to promotion deals and then starting up lash lines or their own makeup brands! The possibilities are endless!
Here are a two examples of some UK based success stories, Make-up influencers who inspire people every single day with their talent, hard-work and dedication to this industry that has led to amazing things!
Paige known as PLouise started her career as a counter girl for mac and could hardly get her hands on the customers. After being fired and been in a hard place Paige decided she was going to open her own makeup shop after seeing the gap for heavy glam in the industry. Paige faced plenty of struggles with doing so but her nana had faith in her and got her the loan to open a shop. Her opening had little people show up but Paige didn’t give up! She knew what she wanted and boy did she go for it. She now owns one of the biggest makeup academies in the UK with people travelling from all over the world to have a piece of the PLouise brand in their bio. Her courses are fully booked and she also offers online courses for the people who can not afford to go train at the academy. Paige has also just started up her own cosmetics line which has blown up from the start! PLouise base which is a eye primer is branded one of the best eye bases by the likes of the massive Dutch makeup influencer Nikki Tutorials which has led to make-up artists fighting to get their hands on the base. We can not see Paige stopping here we can see her makeup line in all major retailers and plenty more for her on the horizon. We are rooting for you!
Katie started her dream at the young age of 17 when she saved enough money to fund her own course to get into the makeup industry. Knowing that college only teaches the basics of makeup, Katie wanted to teach people the real makeovers people ask for everyday. After working in salons and feeling unhappy Katie took the first steps towards her dream and began a mobile career in 2015 starting up KHM. Little did she know that in a short space of time she would have her own academy where people would travel from all over the UK and across seas to train with her and her amazing team. All the courses that are on offer at the academy are booked up months in advance and her dream is now her reality! Not only do they want to teach they want to motivate and inspire people of all ages that this life, this career, is for everyone! All Katie’s courses are accredited and she also offers online training for people who can not afford to train or travel. Katie also has a growing cosmetic line including mascaras, Brow kits, Highlighters, lip-gloss and more! After her business idea been laughed at only a few years ago all we can say is stay tuned for the expansion of Kate Hayes Academy.
We choose these as our examples as both ladies have proven that with hard work, dedication, positivity and never giving up that anything is possible. Not everyone around you will see your vision or share your passion but it is vital that you hold on to your goals, dreams and ambitions and work towards them every single day. The difference a year can make in a career is amazing and good things come to those who are persistent with the message they put out.
Thank you for reading our blog, be sure to check out both of these and their amazing journeys.
Who remembers when acrylic nails were just the bog standard white tips or natural look with polish over them!? If you was creative you might of got one of your fingers painted a different colour with a bit of glitter over it. Well them days are well and truly gone! These nail technicians on Instagram are absolutely killing the game and modernising the way we perceive nail extensions. There’s no time for mediocrity when these artists are at work!
So many nail technicians are using new methods by blending coloured acrylic for ombres, sculpting French nails, building the nail from scratch and colour blocking to have multiple colours on the nail. Not to mention all the marble effects, cracked glass effect, nails blinding you with bling and creating multiple shapes of nails in one set.
Lets just embrace these trends and allow these nail technicians to be as creative as they want because lets be honest if they wasn’t being creative they would get left behind. In such a saturated industry it is good to stand out from the crowd and bring your own style to the way you do your job. We can honestly see all the passion, time and effort that goes into creating these beautiful nails for clients.
We have to hit you all with some nailspiration! Here’s some of our favourite sets from this week!
Liverpool salon based Michaela is really setting the standards high using multiple techniques on these nails. You can see her dedication to her career in this one picture, there’s no wonder her Instagram has such a massive following. The skills are unreal!!
Machester based Ashleigh caught our eye with these stunning nails, The subtle ombre with the marble nail really makes a statement. Ashleigh was creating these beauties from her home but it now opening her very own salon! With skills like these we have no doubt you will be successful!
Wakefield based Shannon is originally self taught however she is now fully qualified and creating beauties like this! Her Instagram feed is full of all different sets of nails tailored to her clients needs. These nails give us nothing but spring/summer vibes!
Bradford based Chels is giving us unicorn vibes with these beauties! All her nails on her Instagram are crafted to perfection with such originality.
Leeds based nail technician creates all her nails customised to her clients needs. Not one set of nails on her Instagram is the same as any other. We are loving this red and gold combo!
Dolls and diamonds is a hair and beauty studio in Cheshire. The different techniques used to create these nails really caught our eye especially the pink marble effect. Stunning! When looking through the Instagram page we was definitely stuck for choice!
Doncaster based Carla slaying these stiletto nails with multi designs and a bit of bling to make them pop. Long and fabulous!!
Lincoln based Victoria is giving us nail envy with this elegant set. Her bio states advanced artistic nail art and it really shows in her work.
Leeds salon based Beckie is creating fire with these nails. The design is simply stunning! No wonder she is offering her skills in 1-2-1’s and passing down the trade to other enthusiasts.
Walkden based nail technician is giving us that stripped back feel with a little glamour. Less is more with these pretty in pink vibes!
So there you have some of the sets of nails that have caught our eye. Of course we could have featured so many more nail technicians and their work. If you have a stunning set of nails on and you love your nail technicians work drop us a image below or a comment! Thanks for reading our blog!
For freelance hairdressers acquiring new bookings and building a solid client database is crucial when you are first starting out. So Niela Hussain decided to create The Individualist, a site that puts freelance hair and beauty in the spotlight. “When I became self employed it soon came to my attention that there wasn’t a platform out there where I could register and gain a client or two,” Niela exclusively told us. We spoke to Niela about the new site… Read More Here
With in the hair and beauty industry it seems that a high number of professionals rely on Instagram for running their business and are missing huge potential by not using their Facebook business page. Don’t get me wrong Instagram is great for showcasing your work and building a following however Facebook is were you can really connect with your target audience. Facebook currently has over 2 billion active users per month and 1 billion users daily world wide! Can you believe that Instagram only has 800 Million monthly users, Yep, considerably lower than Facebook. So we are going to give you the run down on how to build your Facebook up so that it works for your business.
Invite friends to like your page
When you sign up to a Facebook business page it gives you the option to invite all your friends from your personal Facebook to like your page. It gives you this option to send the invitation as a notification or via inboxes with a personal message. I suggest sending invitations via inbox as your friends are more likely to respond to the invitation in a inbox than notification as they will get plenty of notifications per day. You can also share your Facebook business page onto your personal page with a short message such as ‘please would all my friends and family like and share my page, liking my page helps build my presence for potential new clients to see my page and allows you to see my work and what’s on offer’.
Fill in your profile completely
Make sure all the required fields are filled in with plenty of information. People want to see pages with information about yourself and your business to feel connected with a real person.
Friends on Facebook will like and share your content if they don’t feel they are being pitched all the time. They don’t constantly want to see pictures with prices under stating you have limited availability as they wont be interested. The ratio of selling on Facebook is 90% giving great content with no intention of receiving anything and 10% trying to gain clientele from your posts. I would also suggest trying to post content that friends can interact with such as funny meme’s and quotes that you can say ‘tag a friend who can relate’, ‘share if you agree’ or ‘which one of these pictures is your favourite’. Friends are on Facebook to be social so give them things to socialise with. Tips and tricks are also good content to give as followers will want to come back to see more.
Competitions are a great way to build your pages likes. Offer something from your services as a prize for people liking, sharing and tagging friends. This ensures that the audience you attract with your competition are interested in your business. For example if you run a beauty business you don’t want to offer a IPad as a prize people will enter just for the prize and have no future interest in your business.
Facebook holds the most data on social networks and you can really narrow down your target audience on your advertisements. You can determine the area you want to cover, the age group you want to attract, the interests the people have who see your ad and so much more. When running ad’s check your analytics and check your audience that are already engaging with your content and target around them as in, age, location, male/female ECT. You can also choose to publish your Facebook ads onto Instagram.
Ask your clients after every service if they would leave a review on your profile. If clients don’t leave reviews offer a small incentive in order to build your reviews up. In this day and age people like to see reviews from people who have trialled and tested your services as it gives them confidence.
Here you have some information on how to use Facebook business page to your full potential and hopefully you will all implement these strategies.
You should always have business listings on anything that can add to the growth of your business. We suggest;
- Facebook- Billions of users
- Instagram- Great for sharing pictures and videos
- Yell- In partnership with google
- Google- Biggest search engine on the internet
- The Individualist- A directory specified for the business you run.
Thank you for reading our blog on Facebook business pages. (These strategies can be used for any industry)
If you have any questions or would like further advice or help with your business page please do drop us comments below. We would love to hear from our readers.
When it comes to building a hair and beauty business great customer service is key however this is never enough. Statistically with in a year you will lose around 30% of clients and this is not because of your business but because there are many other professionals out there that do what you do and offer competitive prices or because the client simply can not afford to keep up with the appointments. Its human nature to want to feel like your giving the best deal however going cheaper is not always the best option!
Businesses also shut with in the first year due to not having the clientele to pay the over heads or pay their house hold bills. A lot of professionals will start up with great intentions but when the flow of clients stops they get discouraged and quit their passion and seek employment doing something they are not happy with. The key fact is there are many clients out there but how do you draw them to your business in such a saturated industry?
I have now been running a hair business for two years going in to my third self employed, this been my only source of income and I am going to give you some great tips to keep your business from sinking.
1) Build your online presence
Being found online is key and when I say online I do not mean via social media sites even though they are great for people seeing your business there not the be all and end all of advertising. Make sure you are listed with google and yell as both these offer free listings. Sign up your business to a directory specified for your business. Any where you can list your business that could bring you in clients is a must.
Listing in all the relevant places is great and helps your business always be found when clients are searching for your services. When building your online presence ensure every single listing has reviews on it. Reviews are a must when building up your reputation and helps potential clients read about others experiences with yourself.
2) Take online bookings
We are now living in 2018 where everything has automated services and hair and beauty professionals should not be any different. whether you are self employed or run a team of people having a online booking system in place is revolutionizing the way you take appointments. Lets be honest less time doing admin means more time for clients! If clients feel they can book straight in with you hassle free the chances are they will do that rather than going back and forth messaging.
3) Loyalty schemes and refer a friend
Existing clients should always be rewarded for loyalty. In this industry its so easy for a client to find a replacement for the services you offer. A client stays loyal because they like your style of work or like you as a person and this should never go unnoticed. If a client feels rewarded from time to time they will continue to keep their loyalties with you. Loyalty cards are really easy to get a hold of and are a constant promotion of your business.
Refer a friend schemes are really good to build clients from clients. It goes with out saying that word of mouth is the best source of free advertising but if you have a refer a friend scheme this gives your clients more of an incentive to talk about you and can quickly build up your business.
4) Always rebook the next appointment
When ever you have finished with a client you should always ask the client if they would like to book in their next appointment. I have found around about 80% of clients like this as it keeps their hair well kept and if it was left to them they would leave appointments way too long. This is a good way to build re occurring business through out the year and allows you to know who you have in for future appointments.
5) Never drop the level of your work
Its so easy for you to get comfortable around your clients, after all clients are like extended friends and family. Do not let this be the case always keep your professional head on and always give the client your up most best efforts every time. If a client feels you have got comfortable and you have slipped into doing a rubbish job or your no longer listening to the needs of your client they will absolutely go to someone else.
Keep your standards high, always remain professional, consistent and punctual.
With these five business tips you should be able to keep a stable flow of clients coming through your business on a regular basis.
Here’s a few ways The Individualist can help your business;
national advertising campaigns
Let me know your comments below! If you have any questions I will reply as soon as I can.
Thanks for reading
How The Individualist can help the hair and beauty professionals who are self employed as well as the clients
Its a well known fact that a lot of hair and beauty professionals are seeing the benefits of setting up their own little business offering their services freelance, from home and renting space with in salons. With so many ready to start out their career self-employed it is critical that the correct platforms are in place to help these professionals build an online reputation.
The Individualist was made for that specific purpose. We want to give the professionals a reliable platform to register their business and be able to revolutionize the way they move forward. The Individualist lists the freelancers as well as the people running home salons this opens up to the clients wanting the personal one to one service either in their home or if they would like to visit the professional, in their home salon. The Individualist allows professionals to create a profile, enable the client to get to know them by writing up about themselves and their business, showcase their work, integrate all social media links, apply for jobs posted on to our site, make use of our online booking system, receive payments or deposits and send clients thorough invoices. All bookings are saved onto professionals profiles as well as the invoices that have been generated which makes book keeping really simple when it comes to the end of the tax year. A professionals profile gives the clients reassurance when booking that the client is qualified and insured as all their personal documents can be found via their profile and also the profiles will allow clients to leave reviews on the services they have received. Uploading documents is at the professionals personal preference but we highly advise this.
How this will help your business
Booking made simple: Making use of all the features your profile provides, you will be able to cut out a lot of the back and forth messaging that comes with booking in a client. The client can simply search your profile, pick a service, time and pay for the appointment or secure with a deposit. Less time going back and forth via message or email allows you to take on more appointments.
Send your client invoices: The invoice feature is great as this allows you to ditch the receipt book and send the bill through your profile. You can add discounts and tax to your bill. You can select multiple services at once and the invoice generates the bill for you. So if numbers aren’t your strong point the system will do it all for you. This also cuts out having to tell a client they need to pay or discussing prices face to face. All instructions are clear on your profile.
Grow your business: The individualist helps you build your online reputation by allowing you to showcase your certificates and insurance as well as all your trusted reviews from clients who have previously used you. Reviews have a big impact on how a potential client views your business. The more good reviews you have the more likely your business will be top choice.
Brand exposure: With constant advertising of The Individualist it automatically gives the businesses listed on our website exposure of their brand. It allows people who may not follow their social media accounts a chance to see their work and potentially book.
Multiple locations: If you cover a wide area of the UK you can add all the areas you cover on to your profile. This is great as you may not want to just be found by people in your city and with multiple location this is easier! Not only that but if you are traveling to a city and have a long stay there and would like work you can simply add that postcode to your profile and be found by people searching the website for that area.
Email notifications: Emailing is automatically set up for when a client uses your profile. Yourself and the client will receive notification of new bookings, invoices generated, payments due/made and reminders of their appointments. This makes it easier for your client to remember the appointment and have all the relevant details to hand. This will make your bookings easier as you personally will not have to remind the client anything as they will receive it all via their profile.
Specifically for the hair and beauty professionals: The individualist is providing a community of professionals all on one platform which makes it easier for clients who want to find professionals and not only that you can have full reassurance that clients searching The Individualist want the services the professionals listed provide.
This is only the beginning of what The Individualist can do for your business.
Why clients should use The Individualist:
The Individualist is providing clients all over the UK with a trusted website that you can find hair and beauty professionals on. It allows you to have ease over who is providing your service. Not only will you get to know a bit about the professional you will see an image of them so you know who to expect when you decide to make the booking. You will have a feel for the type of person they are after reading about them and their business. Also you are able to read reviews from other clients who have used their services. The Individualist lists the self employed of the industry so it will be easier to book convenience appointments including out of hours and at locations of your choice. We have listed a few key features of the clients profiles;
Booking appointments: Appointments available to book at your finger tips. After a browse of the profiles you can book appointments through your profile. Select a service, pick a time and date and book! Its that easy!
Secure payments: Making payments for services via The Individualist is convenient not only for the client but the professional. The Individualist does not hold any of your bank details as this is all done through the trusted company STRIPE.
Receive and store invoices: Receive all your bills through your profile as well as pay them. This allows you to know whose services you have used and have a secure bill for future reference if needed.
Convenience appointments: Whether it be at home, the office a hotel or traveling city to city The Individualist can give you a professional to fulfil any hair or beauty needs. No matter were you are whether you want early in the morning or late on an evening be reassured that one of the professionals listed will be able to honour an appointment.
Post your job: If you are a client or a company looking for hair or beauty professionals you are able to go to your profile and post a job to our site! This is a great feature as if you simply don’t have the time to search and have time to wait for a response you can pop your job up for professionals to find you. This will let know professionals who cover that area and will allow them to get in touch with you. We think this feature is good for clients and events managers such as wedding planners, Party planners, Bridal parties. video and photo shoots.
Please let us know what you think. If you have any questions that we can answer just drop them into the comments and we will reply ASAP!