Who remembers when acrylic nails were just the bog standard white tips or natural look with polish over them!? If you was creative you might of got one of your fingers painted a different colour with a bit of glitter over it. Well them days are well and truly gone! These nail technicians on Instagram are absolutely killing the game and modernising the way we perceive nail extensions. There’s no time for mediocrity when these artists are at work!
So many nail technicians are using new methods by blending coloured acrylic for ombres, sculpting French nails, building the nail from scratch and colour blocking to have multiple colours on the nail. Not to mention all the marble effects, cracked glass effect, nails blinding you with bling and creating multiple shapes of nails in one set.
Lets just embrace these trends and allow these nail technicians to be as creative as they want because lets be honest if they wasn’t being creative they would get left behind. In such a saturated industry it is good to stand out from the crowd and bring your own style to the way you do your job. We can honestly see all the passion, time and effort that goes into creating these beautiful nails for clients.
We have to hit you all with some nailspiration! Here’s some of our favourite sets from this week!
Liverpool salon based Michaela is really setting the standards high using multiple techniques on these nails. You can see her dedication to her career in this one picture, there’s no wonder her Instagram has such a massive following. The skills are unreal!!
Machester based Ashleigh caught our eye with these stunning nails, The subtle ombre with the marble nail really makes a statement. Ashleigh was creating these beauties from her home but it now opening her very own salon! With skills like these we have no doubt you will be successful!
Wakefield based Shannon is originally self taught however she is now fully qualified and creating beauties like this! Her Instagram feed is full of all different sets of nails tailored to her clients needs. These nails give us nothing but spring/summer vibes!
Bradford based Chels is giving us unicorn vibes with these beauties! All her nails on her Instagram are crafted to perfection with such originality.
Leeds based nail technician creates all her nails customised to her clients needs. Not one set of nails on her Instagram is the same as any other. We are loving this red and gold combo!
Dolls and diamonds is a hair and beauty studio in Cheshire. The different techniques used to create these nails really caught our eye especially the pink marble effect. Stunning! When looking through the Instagram page we was definitely stuck for choice!
Doncaster based Carla slaying these stiletto nails with multi designs and a bit of bling to make them pop. Long and fabulous!!
Lincoln based Victoria is giving us nail envy with this elegant set. Her bio states advanced artistic nail art and it really shows in her work.
Leeds salon based Beckie is creating fire with these nails. The design is simply stunning! No wonder she is offering her skills in 1-2-1’s and passing down the trade to other enthusiasts.
Walkden based nail technician is giving us that stripped back feel with a little glamour. Less is more with these pretty in pink vibes!
So there you have some of the sets of nails that have caught our eye. Of course we could have featured so many more nail technicians and their work. If you have a stunning set of nails on and you love your nail technicians work drop us a image below or a comment! Thanks for reading our blog!
For freelance hairdressers acquiring new bookings and building a solid client database is crucial when you are first starting out. So Niela Hussain decided to create The Individualist, a site that puts freelance hair and beauty in the spotlight. “When I became self employed it soon came to my attention that there wasn’t a platform out there where I could register and gain a client or two,” Niela exclusively told us. We spoke to Niela about the new site… Read More Here
With in the hair and beauty industry it seems that a high number of professionals rely on Instagram for running their business and are missing huge potential by not using their Facebook business page. Don’t get me wrong Instagram is great for showcasing your work and building a following however Facebook is were you can really connect with your target audience. Facebook currently has over 2 billion active users per month and 1 billion users daily world wide! Can you believe that Instagram only has 800 Million monthly users, Yep, considerably lower than Facebook. So we are going to give you the run down on how to build your Facebook up so that it works for your business.
Invite friends to like your page
When you sign up to a Facebook business page it gives you the option to invite all your friends from your personal Facebook to like your page. It gives you this option to send the invitation as a notification or via inboxes with a personal message. I suggest sending invitations via inbox as your friends are more likely to respond to the invitation in a inbox than notification as they will get plenty of notifications per day. You can also share your Facebook business page onto your personal page with a short message such as ‘please would all my friends and family like and share my page, liking my page helps build my presence for potential new clients to see my page and allows you to see my work and what’s on offer’.
Fill in your profile completely
Make sure all the required fields are filled in with plenty of information. People want to see pages with information about yourself and your business to feel connected with a real person.
Friends on Facebook will like and share your content if they don’t feel they are being pitched all the time. They don’t constantly want to see pictures with prices under stating you have limited availability as they wont be interested. The ratio of selling on Facebook is 90% giving great content with no intention of receiving anything and 10% trying to gain clientele from your posts. I would also suggest trying to post content that friends can interact with such as funny meme’s and quotes that you can say ‘tag a friend who can relate’, ‘share if you agree’ or ‘which one of these pictures is your favourite’. Friends are on Facebook to be social so give them things to socialise with. Tips and tricks are also good content to give as followers will want to come back to see more.
Competitions are a great way to build your pages likes. Offer something from your services as a prize for people liking, sharing and tagging friends. This ensures that the audience you attract with your competition are interested in your business. For example if you run a beauty business you don’t want to offer a IPad as a prize people will enter just for the prize and have no future interest in your business.
Facebook holds the most data on social networks and you can really narrow down your target audience on your advertisements. You can determine the area you want to cover, the age group you want to attract, the interests the people have who see your ad and so much more. When running ad’s check your analytics and check your audience that are already engaging with your content and target around them as in, age, location, male/female ECT. You can also choose to publish your Facebook ads onto Instagram.
Ask your clients after every service if they would leave a review on your profile. If clients don’t leave reviews offer a small incentive in order to build your reviews up. In this day and age people like to see reviews from people who have trialled and tested your services as it gives them confidence.
Here you have some information on how to use Facebook business page to your full potential and hopefully you will all implement these strategies.
You should always have business listings on anything that can add to the growth of your business. We suggest;
- Facebook- Billions of users
- Instagram- Great for sharing pictures and videos
- Yell- In partnership with google
- Google- Biggest search engine on the internet
- The Individualist- A directory specified for the business you run.
Thank you for reading our blog on Facebook business pages. (These strategies can be used for any industry)
If you have any questions or would like further advice or help with your business page please do drop us comments below. We would love to hear from our readers.
When it comes to building a hair and beauty business great customer service is key however this is never enough. Statistically with in a year you will lose around 30% of clients and this is not because of your business but because there are many other professionals out there that do what you do and offer competitive prices or because the client simply can not afford to keep up with the appointments. Its human nature to want to feel like your giving the best deal however going cheaper is not always the best option!
Businesses also shut with in the first year due to not having the clientele to pay the over heads or pay their house hold bills. A lot of professionals will start up with great intentions but when the flow of clients stops they get discouraged and quit their passion and seek employment doing something they are not happy with. The key fact is there are many clients out there but how do you draw them to your business in such a saturated industry?
I have now been running a hair business for two years going in to my third self employed, this been my only source of income and I am going to give you some great tips to keep your business from sinking.
1) Build your online presence
Being found online is key and when I say online I do not mean via social media sites even though they are great for people seeing your business there not the be all and end all of advertising. Make sure you are listed with google and yell as both these offer free listings. Sign up your business to a directory specified for your business. Any where you can list your business that could bring you in clients is a must.
Listing in all the relevant places is great and helps your business always be found when clients are searching for your services. When building your online presence ensure every single listing has reviews on it. Reviews are a must when building up your reputation and helps potential clients read about others experiences with yourself.
2) Take online bookings
We are now living in 2018 where everything has automated services and hair and beauty professionals should not be any different. whether you are self employed or run a team of people having a online booking system in place is revolutionizing the way you take appointments. Lets be honest less time doing admin means more time for clients! If clients feel they can book straight in with you hassle free the chances are they will do that rather than going back and forth messaging.
3) Loyalty schemes and refer a friend
Existing clients should always be rewarded for loyalty. In this industry its so easy for a client to find a replacement for the services you offer. A client stays loyal because they like your style of work or like you as a person and this should never go unnoticed. If a client feels rewarded from time to time they will continue to keep their loyalties with you. Loyalty cards are really easy to get a hold of and are a constant promotion of your business.
Refer a friend schemes are really good to build clients from clients. It goes with out saying that word of mouth is the best source of free advertising but if you have a refer a friend scheme this gives your clients more of an incentive to talk about you and can quickly build up your business.
4) Always rebook the next appointment
When ever you have finished with a client you should always ask the client if they would like to book in their next appointment. I have found around about 80% of clients like this as it keeps their hair well kept and if it was left to them they would leave appointments way too long. This is a good way to build re occurring business through out the year and allows you to know who you have in for future appointments.
5) Never drop the level of your work
Its so easy for you to get comfortable around your clients, after all clients are like extended friends and family. Do not let this be the case always keep your professional head on and always give the client your up most best efforts every time. If a client feels you have got comfortable and you have slipped into doing a rubbish job or your no longer listening to the needs of your client they will absolutely go to someone else.
Keep your standards high, always remain professional, consistent and punctual.
With these five business tips you should be able to keep a stable flow of clients coming through your business on a regular basis.
Here’s a few ways The Individualist can help your business;
national advertising campaigns
Let me know your comments below! If you have any questions I will reply as soon as I can.
Thanks for reading
How The Individualist can help the hair and beauty professionals who are self employed as well as the clients
Its a well known fact that a lot of hair and beauty professionals are seeing the benefits of setting up their own little business offering their services freelance, from home and renting space with in salons. With so many ready to start out their career self-employed it is critical that the correct platforms are in place to help these professionals build an online reputation.
The Individualist was made for that specific purpose. We want to give the professionals a reliable platform to register their business and be able to revolutionize the way they move forward. The Individualist lists the freelancers as well as the people running home salons this opens up to the clients wanting the personal one to one service either in their home or if they would like to visit the professional, in their home salon. The Individualist allows professionals to create a profile, enable the client to get to know them by writing up about themselves and their business, showcase their work, integrate all social media links, apply for jobs posted on to our site, make use of our online booking system, receive payments or deposits and send clients thorough invoices. All bookings are saved onto professionals profiles as well as the invoices that have been generated which makes book keeping really simple when it comes to the end of the tax year. A professionals profile gives the clients reassurance when booking that the client is qualified and insured as all their personal documents can be found via their profile and also the profiles will allow clients to leave reviews on the services they have received. Uploading documents is at the professionals personal preference but we highly advise this.
How this will help your business
Booking made simple: Making use of all the features your profile provides, you will be able to cut out a lot of the back and forth messaging that comes with booking in a client. The client can simply search your profile, pick a service, time and pay for the appointment or secure with a deposit. Less time going back and forth via message or email allows you to take on more appointments.
Send your client invoices: The invoice feature is great as this allows you to ditch the receipt book and send the bill through your profile. You can add discounts and tax to your bill. You can select multiple services at once and the invoice generates the bill for you. So if numbers aren’t your strong point the system will do it all for you. This also cuts out having to tell a client they need to pay or discussing prices face to face. All instructions are clear on your profile.
Grow your business: The individualist helps you build your online reputation by allowing you to showcase your certificates and insurance as well as all your trusted reviews from clients who have previously used you. Reviews have a big impact on how a potential client views your business. The more good reviews you have the more likely your business will be top choice.
Brand exposure: With constant advertising of The Individualist it automatically gives the businesses listed on our website exposure of their brand. It allows people who may not follow their social media accounts a chance to see their work and potentially book.
Multiple locations: If you cover a wide area of the UK you can add all the areas you cover on to your profile. This is great as you may not want to just be found by people in your city and with multiple location this is easier! Not only that but if you are traveling to a city and have a long stay there and would like work you can simply add that postcode to your profile and be found by people searching the website for that area.
Email notifications: Emailing is automatically set up for when a client uses your profile. Yourself and the client will receive notification of new bookings, invoices generated, payments due/made and reminders of their appointments. This makes it easier for your client to remember the appointment and have all the relevant details to hand. This will make your bookings easier as you personally will not have to remind the client anything as they will receive it all via their profile.
Specifically for the hair and beauty professionals: The individualist is providing a community of professionals all on one platform which makes it easier for clients who want to find professionals and not only that you can have full reassurance that clients searching The Individualist want the services the professionals listed provide.
This is only the beginning of what The Individualist can do for your business.
Why clients should use The Individualist:
The Individualist is providing clients all over the UK with a trusted website that you can find hair and beauty professionals on. It allows you to have ease over who is providing your service. Not only will you get to know a bit about the professional you will see an image of them so you know who to expect when you decide to make the booking. You will have a feel for the type of person they are after reading about them and their business. Also you are able to read reviews from other clients who have used their services. The Individualist lists the self employed of the industry so it will be easier to book convenience appointments including out of hours and at locations of your choice. We have listed a few key features of the clients profiles;
Booking appointments: Appointments available to book at your finger tips. After a browse of the profiles you can book appointments through your profile. Select a service, pick a time and date and book! Its that easy!
Secure payments: Making payments for services via The Individualist is convenient not only for the client but the professional. The Individualist does not hold any of your bank details as this is all done through the trusted company STRIPE.
Receive and store invoices: Receive all your bills through your profile as well as pay them. This allows you to know whose services you have used and have a secure bill for future reference if needed.
Convenience appointments: Whether it be at home, the office a hotel or traveling city to city The Individualist can give you a professional to fulfil any hair or beauty needs. No matter were you are whether you want early in the morning or late on an evening be reassured that one of the professionals listed will be able to honour an appointment.
Post your job: If you are a client or a company looking for hair or beauty professionals you are able to go to your profile and post a job to our site! This is a great feature as if you simply don’t have the time to search and have time to wait for a response you can pop your job up for professionals to find you. This will let know professionals who cover that area and will allow them to get in touch with you. We think this feature is good for clients and events managers such as wedding planners, Party planners, Bridal parties. video and photo shoots.
Please let us know what you think. If you have any questions that we can answer just drop them into the comments and we will reply ASAP!
Everyone wants to be able to style their hair with out the use of heat. Its no secret that heat can damage hair and can be crucial to already damaged hair. Cutting heat out of your daily hair regime will help you to keep the condition better for longer!
So I bet your all thinking how will I get curls with out the use of heat so I am going to give you 5 great heatless methods that can be used on all hair types to create different curls.
1. Lets take it back, wayyy back! No just kidding but if we go back to the days when straighteners and curlers was not around people used to use a method called RAGGING. You would cut up a old towel or piece of clothing into strips of material. Dampened hair would be sectioned and starting from the bottom of each section start to curl the rag up towards the scalp and tie at the top. Repeat this until all the hair is in rags. Leave to dry for a little while, I would say around a hour. Gently unravel your rags and you should be left with beautiful spiral curls! Pull the curls out slightly to give a softer feel and finish with some hair spray for hold.
2. Another great way to create curly hair is to use the old style BENDY ROLLERS! Again this method is really simple and very effective! To create a softer look section your hair into around 8 sections, 2 at the bottom or your nape, 4 in the middle section and 2 on top of your head. Dampen each section before getting your bendy roller and starting from the bottom roll it up your hair to your scalp and twist the roller to secure. Continue to do this until all your hair is in rollers. Be sure to leave them to dry enough and then test 1 to make sure its curly enough. When you are happy with the result take them all down and apply a spritz of hairspray. Never leave them on for ages as this could result in very tight short curls! Trust me my sister tried sleeping in them over night and in the morning her hair which is usually to the bottom of her back was so tightly curled it just sat at her ears!! This method will leave you with beautifully controlled curls.
3. If you have a shorter bob style hair and you are wanting a soft loose curl with volume always opt for the VELCROW ROLLERS! I absolutely love the effect these have on your hair. So to create a volumizing soft look, wash your hair and towel dry apply a small amount of mouse or setting spray into your hair for hold. Allow your hair to dry to at least 70-80%. Section your hair in to small sections. From the bottom of your hair roll the Velcro roller up to your scalp and it should just sit nicely providing the stick is still in tact. Repeat this method all the way up your head. I always suggest when you get to the top and sides do your parting section back wards to create lift and your sides downward. Leave these to dry as long as you like but be sure their completely dry before taking them out. Once their all out control your hair by running your fingers through to get it into the shape you desire and add a spritz of hairspray to hold!
4. Everyone knows that if you want effortless waves the best way to create them with out heat is to BRAID your hair. This method always has a better effect when you do it the night before. So before bed wash your hair and towel dry. Give it a good comb to ensure all knots are out before sectioning. For a looser curl section your hair into 2 straight down the middle and do a scalp plait on both sides, secure with elastic bands and sleep on it. If you want more of a tighter wave then section your hair in to 4 equal sections, straight down the middle of your head and straight down the middle of both sections. Apply 4 scalp plaits and secure. In the morning when you wake up your hair should be completely dry. After getting ready take out your hair very gently to make sure you don’t end up in a frizzy mess! Give your head a little shake to separate all the hair from the sectioning, add a little hairspray and you will be good to go!
5. My last method to create curls without the use of heat is to use TOP KNOTS AKA BANTU KNOTS. This way is pretty simple to do. So again with dampened hair section your hair in to 8 sections or 4 depending on how tight you want your curls. Get your first section and twist the hair tightly and then wrap it up into a bump. Secure with a bobby pin or a bobble. Continue to do this to all your sections. When your hair is dry untwist all the sections and give your head a good shake. This should create beautiful big hair with plenty of curl.
I hope you all learnt new ways of curling your hair with out using heat. Give the methods a try and leave some feedback to let us know how you got on.
(All photos used are from google images & Pinterest)
Experimenting with eye make-up can be quiet daunting we have listed 30 make-up tips to help you become more confident when going for bold eye make-up looks.
1. If you struggle to apply eyeliner using pots of gel with out using too much product and ending up in a mess, simply pop some of the product on to the back of your hands and apply it to your eye using a thin liner brush.
2. When you want your eyes to stand out its always better to have your eyes bright white. Use Sparkle brightening eye drops. Simply open your eye wide with your head tilted back and as your drop the drops into your eye take a deep breath in through your nose this will stop your eyes from watering.
3. Use a white or flesh coloured eye liner on your water line to make your eyes seem bigger!
4. Highlight the inside of your eye to brighten up your whole face.
5. Apply concealer to your dark circles after applying your foundation and not before to make them blend better.
6. If you want a soft smokey eye trade your black and greys for nudes and browns.
7. To make your eye colour stand out apply black liner all around the eye, including the water line and smudge it out to create a soft look.
8. Use an eye primer when applying eye makeup for a longer lasting look.
9. Instead of sweeping eye product on, pat it on with your brush for a more pigmented look.
10. To get a classic smokey eye use shimmering tones with plenty of black and blend blend blend!
12. If you have blue eyes use a peachy colour all over your eyelids and underneath to really make them pop out.
13. Change your mascara every three months. When it comes to your eyes its better to be safe than sorry.
14. If you have red hair use neutral shades on the eyes so they don’t compete with the hair.
15. Beware of brown eye shadows with red undertones as they can make you look tired or worse hungover!
16. If you struggle with applying eyeliner in a straight line, draw small dashes across the lid line and then smudge it together with a Q-tip.
17. When you have occasional make up on that is quiet heavy always carry a spare Q-tip in your bag to clean off any excess that my smudge or run during the day/night.
18. For a daytime cat eye look, start at the inside of your eye and drag the liquid liner all the way across the eyelid. When you get to the outer corner take your eyeliner up and out to create a wing but never too much as this will look way too dramatic!
20. If you struggle using liquid liner, start with a pencil and draw a faint cat eye and then trace it with your liquid liner.
21. Don’t be afraid to go dramatic with eyeshadow and extend it above the crease of your eye. Instead of going intensely dark try warmer tones.
22. Rub an ice-cube over puffy eyes in the morning to reduce swelling!
23. To create unique looks dab a brightly coloured cream to the inner corners of your eye.
24. Number 1 rule when going for a dark smokey eye, keep the rest of your face soft and neutral.
25. Use a lash primer before applying mascara.
26. When applying mascara its always so much more difficult to make your bottom lashes look luscious without getting mascara under your eyes and looking like a panda! Use a smaller mascara brush to get them bottom lashes and your small inner corner lashes.
27. One layer of mascara will never do! Wait for your first layer to dry and apply another until your happy that your lashes look full and long. Make sure your using a mascara that doesn’t clump!
28. False eyelashes always make your eye make-up stand out and your eyes seem bigger. When applying false eyelashes; Measure your lash against your eye, cut off any excess. Apply a small layer of glue to the lashes and let it set for a minute or so until the glue goes tacky. Take a pair of tweezer and grip your eyelash, Apply the middle first and then use the end of your tweezers to pat down the false eyelash in place.
29. If you wear glasses go for a lengthening mascara and not a volumizing mascara as against the lenses it can look quiet clumpy.
30. When using a lash curler start at the base and clamp down and continue to move down your lashes until you get to the ends of your lashes.
(All images used are from google images & pinterest)