5 tips to keep your hair or beauty business up and running
When it comes to building a hair and beauty business great customer service is key however this is never enough. Statistically with in a year you will lose around 30% of clients and this is not because of your business but because there are many other professionals out there that do what you do and offer competitive prices or because the client simply can not afford to keep up with the appointments. Its human nature to want to feel like your giving the best deal however going cheaper is not always the best option!
Businesses also shut with in the first year due to not having the clientele to pay the over heads or pay their house hold bills. A lot of professionals will start up with great intentions but when the flow of clients stops they get discouraged and quit their passion and seek employment doing something they are not happy with. The key fact is there are many clients out there but how do you draw them to your business in such a saturated industry?
I have now been running a hair business for two years going in to my third self employed, this been my only source of income and I am going to give you some great tips to keep your business from sinking.
1) Build your online presence
Being found online is key and when I say online I do not mean via social media sites even though they are great for people seeing your business there not the be all and end all of advertising. Make sure you are listed with google and yell as both these offer free listings. Sign up your business to a directory specified for your business. Any where you can list your business that could bring you in clients is a must.
Listing in all the relevant places is great and helps your business always be found when clients are searching for your services. When building your online presence ensure every single listing has reviews on it. Reviews are a must when building up your reputation and helps potential clients read about others experiences with yourself.
2) Take online bookings
We are now living in 2018 where everything has automated services and hair and beauty professionals should not be any different. whether you are self employed or run a team of people having a online booking system in place is revolutionizing the way you take appointments. Lets be honest less time doing admin means more time for clients! If clients feel they can book straight in with you hassle free the chances are they will do that rather than going back and forth messaging.
3) Loyalty schemes and refer a friend
Existing clients should always be rewarded for loyalty. In this industry its so easy for a client to find a replacement for the services you offer. A client stays loyal because they like your style of work or like you as a person and this should never go unnoticed. If a client feels rewarded from time to time they will continue to keep their loyalties with you. Loyalty cards are really easy to get a hold of and are a constant promotion of your business.
Refer a friend schemes are really good to build clients from clients. It goes with out saying that word of mouth is the best source of free advertising but if you have a refer a friend scheme this gives your clients more of an incentive to talk about you and can quickly build up your business.
4) Always rebook the next appointment
When ever you have finished with a client you should always ask the client if they would like to book in their next appointment. I have found around about 80% of clients like this as it keeps their hair well kept and if it was left to them they would leave appointments way too long. This is a good way to build re occurring business through out the year and allows you to know who you have in for future appointments.
5) Never drop the level of your work
Its so easy for you to get comfortable around your clients, after all clients are like extended friends and family. Do not let this be the case always keep your professional head on and always give the client your up most best efforts every time. If a client feels you have got comfortable and you have slipped into doing a rubbish job or your no longer listening to the needs of your client they will absolutely go to someone else.
Keep your standards high, always remain professional, consistent and punctual.
With these five business tips you should be able to keep a stable flow of clients coming through your business on a regular basis.
Here’s a few ways The Individualist can help your business;
national advertising campaigns
Let me know your comments below! If you have any questions I will reply as soon as I can.
Thanks for reading